I've spent more than fifteen years designing for organisations where communication carries real strategic objectives; mining companies, universities, government agencies and major corporations whose work is presented to boards, investors, government and international audiences.
Before design, I spent four years in business consulting, writing feasibility studies, building financial models and navigating approval processes for projects. That experience taught me how decisions are made, how stakeholders evaluate information and what people need to see before they have confidence to act.
I understand the pressure behind the work, the importance of getting the details right and the value of a process that's considered, reliable and straightforward.
Clients work directly with me from the first conversation to final delivery. I take the brief, do the research, craft the design and deliver the work, on time, every time.
Hello, I’m Bec
Recognition
Six international awards. One independent benchmark.
Neat Creative has been recognised by the Muse Creative Awards across Publication Design and Corporate Identity, Branding & Identity Design.
How I work
01. Foundation
I approach every project like a building. The foundation comes first.
For a brand, that foundation is purpose, positioning and identity. For a publication, it is understanding the content, audience and objectives. For a presentation, it is understanding who is in the room and what they need to see to support what they hear. For a website, it is the structure, user journey and information architecture.
02. Framework
Once the foundation is clear, the framework can be built. Templates, page structures, navigation systems and content hierarchy all work together to support the message.
Only then does design begin.
03. Design
The colours, typography, imagery and layouts are not decoration. They are tools used to shape how information is understood.
Every decision should help people find what matters, understand it quickly and remember it long after they have finished reading, viewing or listening.
That is how good communication works. That is how good design works.
Have something important to communicate?
If it needs to be understood by a board, an investor, or by the public, that’s the work I do best.